AKAL is a functional nutrition brand offering protein shakes formulated from clean, natural ingredients. The brand is built on the promise of nutrition "built by Earth, not by labs," delivering 16g of plant-based protein in a wholesome, artificial-free composition. The current lineup features 5 distinct variants:
Vanilla & Maca, Oasis Date & Saffron, Mint, Matcha & Spirulina, Ginger, Turmeric & Black Pepper, and Wild Berry & Juniper.
Each variant adopts a consistent artistic direction based on a specific color code, linking the natural ingredients to the brand's visual identity.
Photography and Colors:
The photography favors colorful compositions and vibrant contrasts. The colors of the packaging (blue, green, ocher, violet) dictate the lighting and chromatic atmosphere of each shot, creating a visual harmony between the product and its environment. The use of splash art reinforces the concept of freshness and raw, natural ingredients.
Character Universe:
The characters embody a conscious, urban youth, moving within a variety of casual and dynamic settings. Rather than being tethered to a specific era as a form of nostalgia, the aesthetic direction is an open, creative choice that draws from the stylish and "cool" fashion sensibilities of various decades. By blending stylistic elements whether from the 70s, 80s, 90s, or the contemporary present the brand maintains a cool, approachable, and timeless vibe. Ultimately, this artistic direction positions the product as both a fashion-forward accessory and a daily wellness companion, favoring an authentic, accessible attitude rooted in a fluid and inclusive contemporary visual culture. In the photographies below we started with casual settings (sports environments) and retro 2000s "flower power" aesthetics.
Vanilla & Maca
A smooth and nourishing blend of plant-based protein, creamy vanilla, and energizing maca. Utilizes deep blue to evoke clarity and ancient wisdom.
Oasis Date & Saffron
A smooth and nourishing blend of plant-based protein, creamy date, and energizing saffron. Uses earthy, ocher-orange tones reminiscent of desert sands.
Mint, Matcha & Spirulina
A smooth and nourishing blend of plant-based protein, creamy mint, ceremonial matcha, and spirulina. Features a vibrant forest green, symbolizing nature and vitality.
Ginger, Turmeric & Black Pepper
A smooth and nourishing blend of plant-based protein, creamy ginger, turmeric, and black pepper. Employs an intense purple, evoking the richness and strength of spices.
